Cookie Policy

1. Introduction

This Cookie Policy explains how Rapple International FZE (trading as AUXO Data Labs, "we," "us," or "our") uses cookies and similar technologies on our website, auxodata.com ("Site").

This policy should be read alongside our Privacy Policy, which explains how we use personal data.

2. What Are Cookies?

Cookies are small text files placed on your device (computer, smartphone, or tablet) when you visit a website. They are widely used to make websites work more efficiently, provide a personalized experience, and provide usage information to website owners.

3. How We Use Cookies & Google Consent Mode v2

We use cookies to enable essential security, measure Site performance, and manage marketing campaigns.

Google Consent Mode v2:

As an analytics consultancy, we implement Google Consent Mode v2. This ensures that Google tags (Analytics and Ads) adjust their behavior based on your consent status.

• If you Consent: Cookies are stored to track detailed user journeys.
• If you Deny: We use non-identifying "pings" to model data without storing personal cookies, ensuring privacy compliance with GDPR and UAE PDPL.

4. Your Choices & Managing Consent

4.1. Consent Banner

On your first visit, a cookie banner will appear allowing you to:

• Accept All: Allow all cookie categories.
• Reject Non-Essential: Allow only technically necessary cookies.
• Preferences: Customize specific categories.

4.2. Withdrawing Consent

You can change your preferences or withdraw consent at any time by clicking the "Cookie Settings" link located in the footer of our website.

4.3. Browser Settings

You can also block cookies via your browser settings. However, blocking "Essential Cookies" may cause parts of the Site to break.

• Google Chrome
• Safari
• Microsoft Edge
• Mozilla Firefox

5. Types of Cookies We Use

5.1. Essential Cookies (Strictly Necessary)

These are required for the Site to function (e.g., security, network management, and loading the content). You cannot opt out of these.

5.2. Analytics / Performance Cookies

These help us understand how visitors interact with our Site by collecting and reporting information anonymously (e.g., Google Analytics). We use this data to improve our UX and content.

5.3. Marketing / Advertising Cookies

These track visitors across websites to display relevant ads and measure the efficiency of marketing campaigns (e.g., LinkedIn Insights, Google Ads).

6. Cookie Declaration Table

The specific cookies currently used on our Site are:

Name	Provider	Purpose	Duration	Type
auxo_consent	AUXO Data Labs	Stores your consent status so the banner doesn't reappear unnecessarily.	6 Months	Essential
_ga	Google Analytics	Distinguishes unique users to calculate visitor, session, and campaign data.	2 Years	Analytics
ga[ID]	Google Analytics	Persists session state.	2 Years	Analytics
_gcl_au	Google AdSense	Used for conversion linking to measure ad efficiency.	3 Months	Marketing
li_sugr	LinkedIn	Used to match probabilistic data of the user's identity (if logged into LinkedIn).	3 Months	Marketing
theme	AUXO Data Labs	Stores your preference for Dark/Light mode.	Persistent	Functional

Note: We conduct regular audits of our cookies. This list is subject to updates.

7. Web Beacons & Local Storage

In addition to cookies, we use:

• Local Storage: To store lightweight data (like your theme preference) locally on your browser. This data is not sent to our server with every request.
• Web Beacons (Pixels): Small invisible images in our emails to track if you opened them (only applicable if you have opted into our Newsletter).

8. Updates to This Policy

We may update this Cookie Policy to reflect changes in technology or legislation. The "Last Updated" date at the top of this page will indicate the latest revision.